2024 Brand Identity Update
A Modern Identity for a New Era
Moersch, Dorsey & Hahn, P.A. has been a trusted legal partner for years, known for its dedication to clients and strong presence in the community. As the firm grew and leadership evolved, it became clear that our visual identity needed to evolve too. With a move to a new office and a refreshed leadership structure, the firm saw an opportunity to create a brand that better reflected our future while still paying homage to our history.
A New Meaning
The firm’s previous logo featured an image of our longtime office building—an iconic structure that had been home for many years. But with the move to a new space, we needed a fresh look. Together, with local branding and marketing agency, Neuger, we developed a modern identity for our next era.
The new logo incorporates a bridge, symbolizing both our physical move across the Cannon River and our continued commitment to guiding clients toward solutions. The three arches within the bridge are a nod to the firm’s three Shareholder Partners, representing their unity and collective expertise. The modern, yet timeless design reflects the firm’s professionalism and forward-thinking approach.
Across the Bridge
Moersch, Dorsey & Hahn, P.A. now has a brand identity that truly represents our future. With a name that reflects our leadership and a logo rich in meaning the firm is well-positioned for continued success. This rebrand is more than just a visual update—it’s a statement about where the firm is headed and our dedication to serving clients for years to come.
